« No pressure, your choice », my ass

There is a series of short ads to support 10:10. Maybe you have see it already, if not go on before reading the rest of my post.

Cute, isn’t it ? I’ve read a lot of descriptions as eco-something, where something was « fascism » or « terorism ».

I think that’s the usual defense of politically correct any dictatorship or affiliate could dream about. Instant elimination of the dissidents, instant and public elimination of dissent. Very much like public lapidation for adultery or bullet in the head for political dissent. Cruel and public. So, the next time an eco-responsible-fucking-bastard will ask you anything you should comply. Period. Or BOOM!

Now, I’m the guy who dropped his car back at the end of the ’90s, use public transportation, except rare occasions, use train instead of plane as much as possible, etc. Not because I’m eco-responsible, but because I think that farting in the elevator* isn’t elegant. But I have just the time necessary to think about a way to protest 10:10 by increasing momentarily my CO2 emissions. Maybe burning a Bible and a Coran and some Vedas will practically join two subjects. Or maybe ignoring the 10:10 movement will be enough. I don’t know yet.

Eugenie Harvey, director of 10:10 UK, issued a statement=

Last week, 10:10 made available a short film. Following the initial reaction to the film [me thinks that you have fucked up so badly that the following reactions will hurt more badly] we removed it from our website and issued an apology on Friday 2 October.

Subsequently there has been negative comment about the film, particularly on blogs [Oh yeah! those nasty blogs… where’s the red button to blown them up?], and concern from others working hard to build support for action on climate change. We are very sorry if this has distracted from their efforts.

We are also sorry to our corporate sponsors [you should name them lady, I know only of one disassociating itself from 10:10: Sony update: also Kyocera Mita and 350.org], delivery partners and board members, who have been implicated in this situation despite having no involvement in the film’s production or release.

We will learn from this mistake. Today I have written to supporters and stakeholders explaining that we will review processes and procedures to make sure it cannot happen again. Responsibility for this process is being taken by the 10:10 board.

The media coverage of the film was not the kind of publicity we wanted for 10:10, nor for the wider movement to reduce carbon emissions.

If people have been in touch with us personally about the film, we will be replying to individual emails over the next few days. Meanwhile our thanks go out to all those who support 10:10 and who work to combat the threat of climate change.

Eugenie Harvey
Director, 10:10 UK

Maybe the right thing to do is shut down 10:10 as soon as possible.

* this is a reference to Coluche, a regretted French Comedian.

HT Knowtex


  1. #1 par Irène le octobre 7, 2010 - 8:41

    « But I have just the time necessary to think about a way to protest 10:10 by increasing momentarily my CO2 emissions. »

    Even better: let’s eat beans a lot and increase our methane emissions (since methane is an even bigger greenhouse gas)! 😉

    BTW, added to the chilling style of their ads, the problem I have with the 10:10 campaign is why « 10% less CO2 », exactly? Would it lead to a significant decrease in global temperature? No. Or would it even significantly lessen the rate of climate change? No. So why make believe that this campaign is significant?

  2. #2 par Oldcola le octobre 7, 2010 - 8:59

    10% is sooooo sexy on 10.10.10 10:10:10 🙂

    Can we get some methane out of HolyBooks? Chemists around? Need advise other than feed them to cows.

  3. #3 par Merlin le zététicien des mèmes le octobre 10, 2010 - 10:23

    10-10-10 10:10:10
    Tu es à l’heure OC 10/10

    10 l de méthane ? Whaouh ! Oh la vache !

  4. #4 par Oldcola le octobre 10, 2010 - 10:50

    Ah, la technique! je peux poster à la seconde près sans le moindre effort.
    Laissons tomber les 1010org et célébrer 101010 en binaire aujourd’hui.
    Ca n’éloigne pas des préoccupations écologistes 😉

  5. #5 par thierry le octobre 12, 2010 - 1:29

    If ecologists stopped breathing, this would reduce CO2 emissions by about 10%.

  6. #6 par Oldcola le octobre 12, 2010 - 1:35

    Thierry, come on!
    Less breathing would be sufficient and ethically acceptable. They could just chill out and that would be helpful.

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