Irrelevant Image Of Attractive Woman Can Make A Man More Willing To Take Big Financial Risks: “Attractive women plus cool cars equal brisk sales for auto dealers as men snap up those cars, prompted — or so advertising theory goes — by the association. But is the human male really so easily swayed? Can the irrelevant image of an alluring female posing by the merchandise actually encourage a heterosexual man to purchase it? Possibly, according to a new study.
Computer Taught To Recognize Attractiveness In Women: “Will the Miss America pageant ever be the same? ‘Beauty,’ goes the old saying, ‘is in the eye of the beholder.’ But does the beholder have to be human? Not necessarily, say computer scientists who have successfully ‘taught’ a computer how to interpret attractiveness in women.
Why Do Rats Die Younger Than Humans? Newly Discovered Biological Clock Provides Tantalizing Clues: “A newly discovered biological clock, or biological rhythm, controls many metabolic functions and is based on the circadian rhythm, which is a roughly 24-hour cycle that is important in determining sleeping and feeding patterns, cell regeneration, and other biological processes in mammals.
Salivary Diagnostics, The ‘Magic Mirror’ To Your Health … At Your Personal Computer: “Accuracy, convenience and noninvasiveness are the most critical characteristics for any diagnostic tool. A new concept, Salivaomics Knowledge Base, an in silico saliva diagnostic atlas, is being launched.
Hairy Vetch Mulch Activates Genes For Phytonutrients In Tomatoes: “Hairy vetch mulch activates, in regular tomatoes, some of the same metabolic pathways and genes that are activated in biotech tomatoes by the insertion of the ySAMdc gene, which makes tomato plants more vigorous and makes their fruit more tasty and nutritious.
