- Researchers do not know how to express their ideas to politicians
- To convince scientists of the benefits of communicating what they do
- To raise national government’s priorities on science
- To convince the media to write about a wider range of science topics
- To Increase public interest in science and the desire from the young generation to study science
No kidding ! Go get a blog and use it as much as possible. First times will be hard, then it will become as simple to use as a coffee mug 
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